The Packaging Effect: How Consumers are Influenced by Packaging

packaging and consumers

The Packaging Effect: How Consumers are Influenced by Packaging

When you’re in the packaging industry, this is a question that gets brought up quite often. Companies want to know how their investment in new and innovative packaging is going to effect their bottom line. Yes – we all know having the right packaging can have a positive effect on sales, but how positive? Take a look at the research in our latest infographic.

packaging and consumer buying habits

 


For more information about the trends that will make share worthy packaging in 2017, grab our free download.

 

The Right Way to Incorporate Holiday Themes Into Your Packaging

Good cheer and festive buying habits are practically contagious the minute Summer ends. You can take advantage of this by designing holiday themed packaging, the right way.

 

1. Try festive, without going overboard.

Design your packaging knowing people will purchase because it’s adding something fun and festive to their home and their lives. You can still make it look upscale and modern by incorporating holiday themes consumers will enjoy.

2. Know Your Audience

Are you selling upscale beauty products or fun chocolates? Your customer base will have an impact on which direction to go with your holiday packaging. Keep the holiday additions subtle if your product is high end, like the red and gold touches on this ornamental chocolate box.

3. Stay relevant and Secular

Have snowy symbols made a comeback in stores this year? How about reindeer? Choose to add holiday symbols that exude festivity and don’t alienate a particular religion.

 

7. Call the Experts

If you’re feeling lost or stuck, give us a call for some inspiration and help!


For more information about the trends that will make share worthy packaging in 2017, grab our free download.