Top 5 Packaging Trends to Look out for in 2018

top 5 packaging trends

What’s new in the packaging universe? Check out our top 5 picks for packaging trends you will be seeing a lot of in 2018.

 

1. Adding Value to E-Commerce Packaging

Gone are the days of poorly packaged goods arriving in plain corrugate boxes. Every part of the e-commerce process, from the first automated follow up email to the packaging, is part of the customer experience.

More online brands are using their packaging as another opportunity to market their product and their identity. Having great looking packaging can increase your brand value in the eyes of the consumer, and even have them coming back for more.

2. High End Packaging for the Cannabis Industry

With the changes in legislation coming to several states (California most recently), this emerging industry is grappling for upscale packaging and isn’t stopping any time soon.

We’re seeing requests for luxury custom boxes, tins, bottles, pouches, and so much more. If you think cannabis is only for hippies, think again.

3. It’s All in the Angle

 

Minimalist design is still in this year, and small structural touches are becoming popular. Something as seemingly simple as an angled lid can lend an edgy, smart look to any design.

4. Metallic Foils, Holographic Art, Sequins, and More

 

Don’t fear the bling! High end products deserve high end luxury packaging. You can wow consumers straight off the shelf with bold foils and other eye-catching effects.

 

5. Bold & Energetic Printing

 Pastels are still popular in their own way, but we’re seeing a push for bold and artistic design this year. Neon colors may feel too bold, but they will certainly stand out from the competition. Many brands are also turning to artists to design new patterns for their packaging, turning plain packaging into pieces of art.

 

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The Packaging Effect: How Consumers are Influenced by Packaging

packaging and consumers

The Packaging Effect: How Consumers are Influenced by Packaging

When you’re in the packaging industry, this is a question that gets brought up quite often. Companies want to know how their investment in new and innovative packaging is going to effect their bottom line. Yes – we all know having the right packaging can have a positive effect on sales, but how positive? Take a look at the research in our latest infographic.

packaging and consumer buying habits

 


For more information about the trends that will make share worthy packaging in 2017, grab our free download.