The holidays can be a great time for sales, but your packaging has to stand out to reap the full benefits.
If you’re running out of time to come up with a holiday design, consider going for a simple change to grab consumer attention. For example, change your typical white box to a black box with gold foil logo and ribbon, or opt for a new shape but keep your artwork the same. Work with your manufacturer to come up with a new solution that saves time and money (let us know if you need help!). You can also view our stock holiday catalog here.
If your branding is usually distinct and on point, releasing a limited edition holiday version of your packaging can be a great way to increase sales. Think bold and dramatic. The holidays are a great time for shiny foils, whimsical artwork, and innovative shapes.
Try an Advent Calendar
From chocolates to beauty, many brands are releasing special advent calendars (yes we make those too!)Â for the holidays. This is a unique way to allow consumers to sample many of your products, and marvel at your branding. The custom options are endless.
Use a Project Management Company
Creating brand new packaging for the holiday season can be a daunting taskÂ if you don’t know what you’re doing. Without someone to rely on to help find solutions, design, and review production for quality assurance, you could risk receiving low quality or defective units and a whole host of issues that ensue.
Avoid the risks by working with a trusted supplier. With a team of experts (engineers, designers, QC) and offices in the US and overseas, GLS has you covered.