Good cheer and festive buying habits are practically contagious the minute Summer ends. You can take advantage of this by designing holiday themed packaging, the right way.
1. Try festive, without going overboard.
Design your packaging knowing people will purchase because it’s adding something fun and festive to their home and their lives. You can still make it look upscale and modern by incorporating holiday themes consumers will enjoy.
2. Know Your Audience
Are you selling upscale beauty products or fun chocolates? Your customer base will have an impact on which direction to go with your holiday packaging. Keep the holiday additions subtle if your product is high end, like the red and gold touches on this ornamental chocolate box.
3. Stay relevant and Secular
Have snowy symbols made a comeback in stores this year? How about reindeer? Choose to add holiday symbols that exude festivity and don’t alienate a particular religion.
7. Call the Experts
If you’re feeling lost or stuck, give us a call for some inspiration and help!
For more information about the trends that will make share worthy packaging in 2017, grab our free download.